GORETZKI ON SALES AND MARKETING

There are many ways to skin a sales/marketing moggy: billboards, magazine pages, banners, buttons and skyscrapers, mail blasts, ambush marketing, viral videos, prime time TV, the sandwich board, the supermarket stand, sponsored links, pattern recognition software, putting your corporate livery on everyday things, holograms in the night sky, tattoos on your face and no doubt several other. They have one thing in common: get exposed to too much of it and you’ll want to spoon your eyes out. There are people who, you know, believe in all this. If you ever come across one, RUN!

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> To speak to Jake about a commission: e: jake [at] grtzk [dot] com

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